Ecomotionhub's Blog

First foray into the blogosphere

To blog or not to blog…a question that has been preying on my mind for well over a year. As a writer, and a perfectionist, blogging has felt like the antithesis of my preferred method, but this is where pride must be swallowed.

With the rise of twittering and fast-paced updating spanning a multitude of platforms, blogging is the perfect outlet for streamlining thoughts in a systematic way (and I do love a good system). It will teach me that spending a week on a well-structured arguement with a beginning, middle and end is not the only way to get a point across. Perhaps this will be good for me! There is no time to be precious. And with Ecomotion moving and morphing everyday, this is an ideal way to keep our followers up to speed with how things are panning out. We’ve all been working so hard for the past 2 years getting the website and structure of the business just right, and now we feel it’s important to talk openly and transparently about how we’re moving forward. So let’s summarise, shall we?
www.ecomotion.org.uk has been dubbed the ‘next generation of social networking’ (why thanks very much!) - harnessing existing technology and using it as a force for good, promoting green businesses and projects, encouraging collaboration, and, crucially, trying to engage people with action offline. Ironic, maybe, for a web-based organisation, but creating a one stop hub for ethical living should give people all of the tools they need to get offline and back into the 3D world as soon as possible.
So what’s taking us so long? Oh, you know, the usual. Lack of funding, (wo)man power, finding the strength to keep the vision alive when it’s so gosh-darn difficult to get a start-up mobilised during a recession. But we haven’t given up, and every day feels like we’re making amazing progress, covering new ground, and receiving incredible feedback from people that tell us that Ecomotion is what the digi-world is missing.

Our motivation for creating this portal is that there are so many wonderful organisations and projects out there that aren’t communicating with each other, and are all striving towards the same goals around sustainability, so our ethos is: Why reinvent the wheel? Why usurp existing efforts when we’d all move forward a lot quicker if we’d just join up and work together? Idealistic, us? Maybe, but aim high is our philosophy, and the combination of good intentions and good ideas will carry us forward.
So what are we doing right now?

1) Improving our homepage. There is so much you can do on the website that it can feel a little overwhelming. Our current magazine-style homepage is great if you’re used to the site, but we want to ease people in gently and direct them to the stuff that is relevant to them
2) Going local – Localmotion is a way for us to roll out to geographical communities and encourage them to use this as their own reconnection platform, maybe even to run it as their own green innovation business in the not-too-distant future.
3) Boosting our online presence – this is where the blogging, tweeting and forum-ing comes in.
4) Boosting our offline presence – We need to get some pilot projects running on the Ecomotion platform so we can showcase all the amazing things you can do through our Hubs. We have some great things in the pipeline so watch this space.
5) Funding – We’ve come this far without any significant financial support (we turned down corporate funding early on in the project so that we could maintain control of the Ecomotion voice and remain a neutral platform) but we could do so much more with a little bit of help.

Anyway, looks like I need to learn how to rationalise thoughts in order to keep the length of my blogs down – hard to do when there is so much to say. As with Ecomotion, just have to keep at it and it will all come good in the end.

Miranda

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